Lauralee Watson, formerly of agency BD Network, has been appointed as Talent Director at Kru Talent International Friday 13th November

Lauralee Watson

As part of their strategy for expansion, Kru Talent has appointed Lauralee Watson as their Talent Director.

Watson joins with more than 10 years’ Event Staffing experience working for a number of Award Winning experiential agencies such as Leo Burnett’s, Sense Marketing and BD Network.

During her 5 year career at Sense, she was pivotal to the successful delivery of key high profile campaigns such as Vodafone, The Health Lottery, Cadbury’s, Timberland and Palmolive.

Lauralee Watson says “I’m really excited about being part of the Kru Team at this time; quality entertainment and celebrity talent adds value to an experience or event and we have clear evidence of further growth in this area. I have watched this division at Kru flourish in recent years and know it is now recognised as industry frontrunner in this field.’

Sarah Jane Benham, Managing Director at Kru Live says “I am delighted to welcome Lauralee to our senior leadership team. Lauralee has a proven track record of delivering results, 10 years of industry insight and knowledge and a passion for providing ‘wish I was there’ entertainment”.