Hunting for pink ducks in exchange for Essence make- up samples Wednesday 24th June

essence duck

Communications agency Kindred has created an exclusive sampling campaign for global make up brand Essence which launched at the weekend. Partnering with the independent staffing agency Kru Live, the sampling activity with a twist involves consumers having to hunt for pink ducks which are hidden around the city centre in exchange for a free make up bag full of essence products.

The month long interactive campaign extends beyond a typical sampling campaign by using gamification to engage with consumers in a fun and active way. Brand ambassadors provided by Kru Live will guide members of public in finding in finding the hidden pink ducks.

Senior Account Manager Julie Beze at Kru Live says β€œIt’s great to be a part of such a fun activity which reflects the brands message of style, confidence and fun. It was essential for us to source staff that represented what the brand stood for”.