Case Studies

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Samsung Olympic Campaign

11th March 2013

Activity summary:
• Support Samsung Olympic Sponsorship & Galaxy SIII product launch
• Dates: May – September 2012
• Sites: Westfield, White City, Spitalfields, Hyde Park & Olympic Park
• Multiple consumer experiences and touch points around handset features
• On stand presentation and PIN collecting competitions organised

Kru solution:
• Retained core management team
• 150 trained brand ambassadors delivering over 11 different roles
• 10 training sessions including technical product, magic & presenting
• Uniform logistics and laundering
• Mystery shopping & Surveying of retail experience and collation of feedback

Results:
• Over 4000 staffing days delivered with 99.98%
• Coverage Campaign extension and introduction to other products of brand
• Rated as favourite staffing agency to work for by 100% of staff surveyed on the campaign

Email: Info@krulive.com Telephone: 0207 736 1188

Activity summary:
• Support Samsung Olympic Sponsorship & Galaxy SIII product launch
• Dates: May – September 2012
• Sites: Westfield, White City, Spitalfields, Hyde Park & Olympic Park
• Multiple consumer experiences and touch points around handset features
• On stand presentation and PIN collecting competitions organised

Kru solution:
• Retained core management team
• 150 trained brand ambassadors delivering over 11 different roles
• 10 training sessions including technical product, magic & presenting
• Uniform logistics and laundering
• Mystery shopping & Surveying of retail experience and collation of feedback

Results:
• Over 4000 staffing days delivered with 99.98%
• Coverage Campaign extension and introduction to other products of brand
• Rated as favourite staffing agency to work for by 100% of staff surveyed on the campaign

TESTIMONIALS

“We're all agreed it's been a great integrated campaign between all the agencies and you have played a massive part in making it a success. A big thanks from all the team here. The teams have been great and the feedback is very positive so many thanks for your support and efforts! You have done a fantastic job! Hence the reason we only use Kru Live!”

Tom Cummings, PR Consultant at Havas UK PR.

“Both Jo and Cassie particularly were excellent, exactly what we wanted for the day and did everything asked of them and more. Everyone was really pleased and they were a credit to you and the company.”

Steve Key, Account Director, Hijack Promotions.