Case Studies

Rockstar / Entertainment, Exhibition, Food and Beverages, Online, Retail / Brand Ambassadors, Data Capture, Exhibition / Conference, Sampling

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Rockstar Energy Drink – MCM London Comic Con

20th November 2015

Rockstar

Energy Drink brand Rockstar appointed Kru Live to provide a team of six brand ambassadors to sample their range and engage with fans at the MCM London Comic Con. The activation aimed to promote the brand and make the audience discover or rediscover the Rockstar products whilst encouraging them to take part in the Rockstar x Mad Max competition.

Kru selected a team of 6 energetic and outgoing ambassadors to engage with comic books fans and represent the brand over the 3-day ComicCon expo at the ExCel in London.

The Mad Max themed Rockstar booth was easily noticeable and attracted thousands of fans keen on sampling the brand’s products and learning how to enter the Rockstar x Mad Max competition.

Our team was split into various roles which included Rockstar product sampling & retailing and the Rockstar video game activity aiming to promote healthy competition by setting fast lap records.

Another fun layer of the activity was the Rockstar photo opportunity that offered fans the possibility to have their picture taken on a Harley Davidson to be shared on social media platforms!

Mass social media sharing

Over 15,000 samples of Rockstar energy drink

 

Email: Info@krulive.com Telephone: 0207 736 1188

Rockstar

Energy Drink brand Rockstar appointed Kru Live to provide a team of six brand ambassadors to sample their range and engage with fans at the MCM London Comic Con. The activation aimed to promote the brand and make the audience discover or rediscover the Rockstar products whilst encouraging them to take part in the Rockstar x Mad Max competition.

Kru selected a team of 6 energetic and outgoing ambassadors to engage with comic books fans and represent the brand over the 3-day ComicCon expo at the ExCel in London.

The Mad Max themed Rockstar booth was easily noticeable and attracted thousands of fans keen on sampling the brand’s products and learning how to enter the Rockstar x Mad Max competition.

Our team was split into various roles which included Rockstar product sampling & retailing and the Rockstar video game activity aiming to promote healthy competition by setting fast lap records.

Another fun layer of the activity was the Rockstar photo opportunity that offered fans the possibility to have their picture taken on a Harley Davidson to be shared on social media platforms!

Mass social media sharing

Over 15,000 samples of Rockstar energy drink