Case Studies

Jackmorton / Online, Retail / Brand Ambassadors, Presenters, Sampling

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Nivea Dare to Kiss

5th January 2012

Jack Morton Worldwide

Nivea

Nivea are sharing the spirit of New Years Eve and dares you to kiss in 2013 with confidence. “By using Nivea lip butters we are encouraging people to feel confident and ready to start the year with a great NY kiss.”

7 Teams of 2 distributing samples of Nivea lip butter to the public in high footfall areas of London on New Years Eve.
The team included an Event Manager, Film Scout/Presenter, 2 Runners and 14 Brand Ambassadors


36,000 samples distributed to the public.
100% staff coverage and excellent client feedback.
Developed into ongoing campaign.

Email: Info@krulive.com Telephone: 0207 736 1188

Jack Morton Worldwide

Nivea

Nivea are sharing the spirit of New Years Eve and dares you to kiss in 2013 with confidence. “By using Nivea lip butters we are encouraging people to feel confident and ready to start the year with a great NY kiss.”

7 Teams of 2 distributing samples of Nivea lip butter to the public in high footfall areas of London on New Years Eve.
The team included an Event Manager, Film Scout/Presenter, 2 Runners and 14 Brand Ambassadors


36,000 samples distributed to the public.
100% staff coverage and excellent client feedback.
Developed into ongoing campaign.