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M&C Saatchi – Sainsbury’s Race to Rio

1st August 2013

M&C Saatchi Sport & Entertainment

Sainsbury’s Race to Rio


Ahead of the 2016 Paralympics in Brazil, Sainsbury’s are asking kids across the UK to help support our next generation of Paralympians by pledging to complete one of 5,750 miles – the distance from London to Rio.

The first event took place on Friday 26th July at the Olympic Stadium where they gave school children a chance to run a mile of the Olympic track. The event, managed by M&C Saatchi Sport & Entertainment, was supported by Jessica Ennis-Hill’s coach Toni Minichello and Olympian Christine Ohuruogo MBE. 200 lucky winners got to complete a mile on the track at the Queen Elizabeth Stadium. For every pledge made Sainsbury’s is donating £10 to the British Paralympic Association. The children also got to show off their best finish line celebration pose. They each had their photo taken crossing the line as if beating some of the world’s best athletes. The photo was then emailed to all children afterwards.


Kru Live provided the fully CRB checked event team who assisted M&C Saatchi in the smooth running of Sainsbury’s first event. The team were responsible for welcoming and registering 327 guests, allocating wristbands and assigning the lucky participants into their groups which they went to on chaperone throughout the event.


Great Feedback:”I’d just like to say a big thank you for your fantastic organisation and work on the Sainsbury Race to Rio event today. All of your staff did a sterling job. My children had a magical time and thoroughly enjoyed themselves. I’d like to say a special thank you to Dave Jenkins (the Red Group Leader). His drive, enthusiasm and humour were infectious and he really got the whole group into the spirit of the event. I was very impressed with his unflagging energy and dedication – even helping to hand out food and drinks at the end of the day with a warm smile on his face. He was a truly sterling performer and I hope he is suitably rewarded for his excellent work.”

Email: Info@krulive.com Telephone: 0207 736 1188

M&C Saatchi Sport & Entertainment

Sainsbury’s Race to Rio


Ahead of the 2016 Paralympics in Brazil, Sainsbury’s are asking kids across the UK to help support our next generation of Paralympians by pledging to complete one of 5,750 miles – the distance from London to Rio.

The first event took place on Friday 26th July at the Olympic Stadium where they gave school children a chance to run a mile of the Olympic track. The event, managed by M&C Saatchi Sport & Entertainment, was supported by Jessica Ennis-Hill’s coach Toni Minichello and Olympian Christine Ohuruogo MBE. 200 lucky winners got to complete a mile on the track at the Queen Elizabeth Stadium. For every pledge made Sainsbury’s is donating £10 to the British Paralympic Association. The children also got to show off their best finish line celebration pose. They each had their photo taken crossing the line as if beating some of the world’s best athletes. The photo was then emailed to all children afterwards.


Kru Live provided the fully CRB checked event team who assisted M&C Saatchi in the smooth running of Sainsbury’s first event. The team were responsible for welcoming and registering 327 guests, allocating wristbands and assigning the lucky participants into their groups which they went to on chaperone throughout the event.


Great Feedback:”I’d just like to say a big thank you for your fantastic organisation and work on the Sainsbury Race to Rio event today. All of your staff did a sterling job. My children had a magical time and thoroughly enjoyed themselves. I’d like to say a special thank you to Dave Jenkins (the Red Group Leader). His drive, enthusiasm and humour were infectious and he really got the whole group into the spirit of the event. I was very impressed with his unflagging energy and dedication – even helping to hand out food and drinks at the end of the day with a warm smile on his face. He was a truly sterling performer and I hope he is suitably rewarded for his excellent work.”