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77 PR -Lastminute Top Secret Pop-up Gallery

12th March 2013

77 PR

LastMinute


77PR launched lastminute.com’s Top Secret® Collection – a luxury pop-up hotel experience in central London, designed to showcase the very best the brand’s ‘Top Secret hotels’ product has to offer. Kicking off with a VIP launch, then open to the public for 10 days, the Top Secret Collection offered daily luxurious treats such as pink cupcakes, manicures, massages, pedicures and daily prizes – all for free, to raise awareness around lastminute.com’s Top Secret products.


A team of 4 Kru Live staff members ran the event across 11 days
They generated awareness of Top Secret by engaging with the public in a relaxed environment
iPads were on hand to show the guests how easy it was to book Lastminute.com through the Top Secret website, using iPads, fresh coffee, pink champagne and cupcakes
Full post event report delivered using bespoke Kru Report


30 million opportunities to see, and a marked impact on lastminute.com’s bottom line – 24% brand margin growth year-on-year and 82% of hotel sales that January coming in the Top Secret Hotels category.

Email: Info@krulive.com Telephone: 0207 736 1188

77 PR

LastMinute


77PR launched lastminute.com’s Top Secret® Collection – a luxury pop-up hotel experience in central London, designed to showcase the very best the brand’s ‘Top Secret hotels’ product has to offer. Kicking off with a VIP launch, then open to the public for 10 days, the Top Secret Collection offered daily luxurious treats such as pink cupcakes, manicures, massages, pedicures and daily prizes – all for free, to raise awareness around lastminute.com’s Top Secret products.


A team of 4 Kru Live staff members ran the event across 11 days
They generated awareness of Top Secret by engaging with the public in a relaxed environment
iPads were on hand to show the guests how easy it was to book Lastminute.com through the Top Secret website, using iPads, fresh coffee, pink champagne and cupcakes
Full post event report delivered using bespoke Kru Report


30 million opportunities to see, and a marked impact on lastminute.com’s bottom line – 24% brand margin growth year-on-year and 82% of hotel sales that January coming in the Top Secret Hotels category.

TESTIMONIALS

“We're all agreed it's been a great integrated campaign between all the agencies and you have played a massive part in making it a success. A big thanks from all the team here. The teams have been great and the feedback is very positive so many thanks for your support and efforts! You have done a fantastic job! Hence the reason we only use Kru Live!”

Tom Cummings, PR Consultant at Havas UK PR.

“Both Jo and Cassie particularly were excellent, exactly what we wanted for the day and did everything asked of them and more. Everyone was really pleased and they were a credit to you and the company.”

Steve Key, Account Director, Hijack Promotions.