Case Studies

Havas / Entertainment, Food and Beverages / Actors / Costume, Brand Ambassadors, Entertainers, Hosts, Logisitics, Management, Models

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Havas – Badoit Express, The World’s First Picnic Restaurant

19th June 2013

WHAT OUR CLIENTS SAID

"When working with high profile brand ambassadors such as Fred Sirieix, having a great team of staff was a crucial element to making our event a success. KRU were able to find us a team who were friendly, hard working and passionate about being involved in our picnic restaurant, which made all the difference when creating a memorable experience for our guests. KRU were involved in the event every step of the way, and always dealt with last minute requests and changes quickly and efficiently - an enormous support during the busy preparation period before an event."

Havas PR UK

Havas

Badoit


Badoit Express began in Paris last year where a commuter train was hijacked by Badoit who presented unsuspecting passengers with a meal by Michelin star chef Thierry Marx. This time it aimed to surprise Londoners’ with a pop-up picnic to bring to life the brand’s effortless conviviality. Kru Live were tasked to provide a team of 33 to support the gastronomic experience. The team consisted of silver service waiters with a performance background, hosts to welcome Badoit’s guests on arrival, personable security and a string quartet.


A number of advisory client meetings took place to discuss the brand, event objectives and the calibre of staffing team required.
Additional reserves were trained and held on a retainer at no extra cost to the client for those rare but unforeseen circumstances – we are pleased to say that they were not required!
A team of 30 plus 2 reserves were handpicked by the booking team.
The booking team sourced a team of performers with strong waiter and hospitality skills.

The string quartet were provided by Kru Live’s sister agency Kru Talent International following a brief to suggest appropriate musicians who would add to the ambience and contemporary feel of the event. Kru Talent called upon their highly experienced stringed foursome (who had recently played with Noah and the Whale, performed at Cannes Film Festival and toured with Mumford and Sons!) to deliver an unusual repertoire of modern songs. Their set list included hits from Lady Gaga, Coldplay and Rihanna.

Kru Live also provided the security and acquired the teams branded uniform.



Brand Experience Award Winner 2014
You can see the results for yourself in this lovely video edit of the day!

Email: Info@krulive.com Telephone: 0207 736 1188

Havas

Badoit


Badoit Express began in Paris last year where a commuter train was hijacked by Badoit who presented unsuspecting passengers with a meal by Michelin star chef Thierry Marx. This time it aimed to surprise Londoners’ with a pop-up picnic to bring to life the brand’s effortless conviviality. Kru Live were tasked to provide a team of 33 to support the gastronomic experience. The team consisted of silver service waiters with a performance background, hosts to welcome Badoit’s guests on arrival, personable security and a string quartet.


A number of advisory client meetings took place to discuss the brand, event objectives and the calibre of staffing team required.
Additional reserves were trained and held on a retainer at no extra cost to the client for those rare but unforeseen circumstances – we are pleased to say that they were not required!
A team of 30 plus 2 reserves were handpicked by the booking team.
The booking team sourced a team of performers with strong waiter and hospitality skills.

The string quartet were provided by Kru Live’s sister agency Kru Talent International following a brief to suggest appropriate musicians who would add to the ambience and contemporary feel of the event. Kru Talent called upon their highly experienced stringed foursome (who had recently played with Noah and the Whale, performed at Cannes Film Festival and toured with Mumford and Sons!) to deliver an unusual repertoire of modern songs. Their set list included hits from Lady Gaga, Coldplay and Rihanna.

Kru Live also provided the security and acquired the teams branded uniform.



Brand Experience Award Winner 2014
You can see the results for yourself in this lovely video edit of the day!