Case Studies

Havas / Retail / Brand Ambassadors, Roadshow / International, Logisitics, Sampling

See All

Havas – Greggs Taste Rescue

12th March 2013

Havas PR UK

Greggs


Greggs is on a mission to rescue the taste buds of the Great British Public from dull, bland and tasteless food.
Kru Live provided 3 x promotional models, 1 x brand ambassadors at each centre, and 8 x Taste Rescue Action Squads nationwide. Each team sampled 5000 breakfast products and 2000 coffee vouchers across 4 hour bookings at each Taste rescue Centre.


Promotional models selected using Kru Live bespoke booking selection process
Verbal and online briefing for each member of staff
Acquisition of multiple sites
All targets achieved


100% Staff coverage
48, 000 Samples distributed
16,000 coffee vouchers distributed

Email: Info@krulive.com Telephone: 0207 736 1188

Havas PR UK

Greggs


Greggs is on a mission to rescue the taste buds of the Great British Public from dull, bland and tasteless food.
Kru Live provided 3 x promotional models, 1 x brand ambassadors at each centre, and 8 x Taste Rescue Action Squads nationwide. Each team sampled 5000 breakfast products and 2000 coffee vouchers across 4 hour bookings at each Taste rescue Centre.


Promotional models selected using Kru Live bespoke booking selection process
Verbal and online briefing for each member of staff
Acquisition of multiple sites
All targets achieved


100% Staff coverage
48, 000 Samples distributed
16,000 coffee vouchers distributed

TESTIMONIALS

“We're all agreed it's been a great integrated campaign between all the agencies and you have played a massive part in making it a success. A big thanks from all the team here. The teams have been great and the feedback is very positive so many thanks for your support and efforts! You have done a fantastic job! Hence the reason we only use Kru Live!”

Tom Cummings, PR Consultant at Havas UK PR.

“Both Jo and Cassie particularly were excellent, exactly what we wanted for the day and did everything asked of them and more. Everyone was really pleased and they were a credit to you and the company.”

Steve Key, Account Director, Hijack Promotions.