Case Studies

Mtv / Entertainment, Fashion, International, Online, Retail, Travel, TV / Brand Ambassadors, Data Capture, Roadshow / International

See All

EMAzing Tezenis Look Competition – MTV

13th October 2015

MTV

Tezenis

Entertainment channel MTV and Italian retailer Tezenis partnered with Kru Live to promote their international “EMAzing Tezenis Look” competition aiming to give 7 lucky participants from Germany, Austria, Spain, Portugal, Russia, Italy and the UK the chance to attend the 2015 MTV EMAs show in Milan on October 25th.

Kru live shortlisted charismatic and friendly ambassadors local to each market to interact with clients and increase the number of entries to the competition in the 7 participating countries.

For their entry to be valid, participants had to pick the Tezenis item that best matched their style, take a photo of themselves holding the item and upload the image on their social media accounts with the competition official logo and hashtag #EMAzingTezenisLook.

The aim of the activation was to encourage young women to participate in the campaign in order to win a 3-day “VIP pop star experience” in Milan whilst increasing 2015 MTV EMAs media coverage.

More than 800 entries to the competition

Very positive client feedback

Increased awareness of both Tezenis and 2015 MTV EMAs show

7 lucky girls

 

Email: Info@krulive.com Telephone: 0207 736 1188

MTV

Tezenis

Entertainment channel MTV and Italian retailer Tezenis partnered with Kru Live to promote their international “EMAzing Tezenis Look” competition aiming to give 7 lucky participants from Germany, Austria, Spain, Portugal, Russia, Italy and the UK the chance to attend the 2015 MTV EMAs show in Milan on October 25th.

Kru live shortlisted charismatic and friendly ambassadors local to each market to interact with clients and increase the number of entries to the competition in the 7 participating countries.

For their entry to be valid, participants had to pick the Tezenis item that best matched their style, take a photo of themselves holding the item and upload the image on their social media accounts with the competition official logo and hashtag #EMAzingTezenisLook.

The aim of the activation was to encourage young women to participate in the campaign in order to win a 3-day “VIP pop star experience” in Milan whilst increasing 2015 MTV EMAs media coverage.

More than 800 entries to the competition

Very positive client feedback

Increased awareness of both Tezenis and 2015 MTV EMAs show

7 lucky girls