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REKORDERLIG- WINTER SAMPLING

20th December 2014

Chilli Marketing

Rekorderlig


The aim of the Winter On Trade sampling was to share Rekorderlig hot Winter Cider with the nation.Sampling events took place across the country to encourage as many people as possible to try the new hot flavoured cider drink.

The cold weather meant shorter days and longer hot cider nights. Rekorderlig’s objective was to reflect their effortlessly cool Swedish brand by transporting the consumer to a Swedish winter achieved through the taste of hot cider infused with apple and cinnamon.The teams were engaging with their target audience (aged between 18 – 25) to join the newsletter, follow the Rekorderlig movement on social channels and to take part in the instant win scratch card competition where consumers got the chance to win additional cider at the venue. Our brand ambassadors visited 115 venues over the course of two weeks, including attending large scale events such as The Freeze Festival.


Two core team members with the stop and stare effect were sampling at up to four venues in one evening, this ensured maximum reach in their designated area.

All staff attended a training session in either London or Manchester with the world brand ambassador for Rekorderlig.Here they discovered the winter flavour cider and learnt about the brand.

Managing logistics of stock and giveaways to each venue around the country which ensured a smooth and timely delivery.


Over the two week campaign we delivered 12,296 samples exceeding our target of 10,000.

Email: Info@krulive.com Telephone: 0207 736 1188

Chilli Marketing

Rekorderlig


The aim of the Winter On Trade sampling was to share Rekorderlig hot Winter Cider with the nation.Sampling events took place across the country to encourage as many people as possible to try the new hot flavoured cider drink.

The cold weather meant shorter days and longer hot cider nights. Rekorderlig’s objective was to reflect their effortlessly cool Swedish brand by transporting the consumer to a Swedish winter achieved through the taste of hot cider infused with apple and cinnamon.The teams were engaging with their target audience (aged between 18 – 25) to join the newsletter, follow the Rekorderlig movement on social channels and to take part in the instant win scratch card competition where consumers got the chance to win additional cider at the venue. Our brand ambassadors visited 115 venues over the course of two weeks, including attending large scale events such as The Freeze Festival.


Two core team members with the stop and stare effect were sampling at up to four venues in one evening, this ensured maximum reach in their designated area.

All staff attended a training session in either London or Manchester with the world brand ambassador for Rekorderlig.Here they discovered the winter flavour cider and learnt about the brand.

Managing logistics of stock and giveaways to each venue around the country which ensured a smooth and timely delivery.


Over the two week campaign we delivered 12,296 samples exceeding our target of 10,000.