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Carlson Marketing – Air Asia Formula 1 Grand Prix & Moto GP

10th July 2013

Carlson Marketing

Air Asia Formula 1 Grand Prix & Moto GP


KruLive recruited 15 male and female staff for the British Formula 1 Grand Prix & Moto GP events at Silverstone. All staff needed to be oriental, Asian or Australian ethnicity with modelling experience to fit with the brands image and flight destinations.


The staff’s roles were to act as brand ambassadors distributing booklets and leaflets with information about where Air Asia’s flights travel to but to verbally promote the airline and its many services. Each staff member and group of girls represented a certain area that the airline flies to.


All targets were met and the team were all commended for enthusiasm and high spirits shown during very trying weather conditions over long days.
KruLive provided additional services to add value to the client experience such as logistics of hotel bookings, van hire & travel arrangements for race days.

Email: Info@krulive.com Telephone: 0207 736 1188

Carlson Marketing

Air Asia Formula 1 Grand Prix & Moto GP


KruLive recruited 15 male and female staff for the British Formula 1 Grand Prix & Moto GP events at Silverstone. All staff needed to be oriental, Asian or Australian ethnicity with modelling experience to fit with the brands image and flight destinations.


The staff’s roles were to act as brand ambassadors distributing booklets and leaflets with information about where Air Asia’s flights travel to but to verbally promote the airline and its many services. Each staff member and group of girls represented a certain area that the airline flies to.


All targets were met and the team were all commended for enthusiasm and high spirits shown during very trying weather conditions over long days.
KruLive provided additional services to add value to the client experience such as logistics of hotel bookings, van hire & travel arrangements for race days.