The Team

Tom Eatenton

CEO // Owner

Tom has worked in the brand experience and event industries for nearly 20 years and having developed considerable experience in staffing he set up Kru Live in 2005 to offer a staffing service of excellence to experiential, event and PR agencies as well as to the staff working for them. With an absolute focus on delivery and customer service, Tom is proud to be known for an agency and team that consistently deliver beyond expectations.

Not a lot of people know that at the age of 15 Tom created STORM PRODUCTIONS – an under 18’s party-production agency which at it’s peak had a following of over 3,000 regular paying customers.

Tom Eatenton's Linkedin Profile

Sarah-Jane Benham

Managing Director

Sarah-Jane first joined the agency Kru Live as a booking agent. In just 4 years she climbed the ranks to Managing Director. Responsible for significant project wins across multiple agencies and brands, her contribution has had a great impact on the development of the business and infrastructure to date. Sarah-Jane was recently voted the 7th most influential in the event industry and in January 2015, Kru Live reported a 70% year-on-year increase in turnover.

Not a lot of people know that SJ is a published poet!

Sarah-Jane Benham's Linkedin Profile

Ben Christie

Group Account Director

Ben Christie joined Kru Live in January 2008, working his way up through the ranks as staff booker, recruitment manager, account manager, account director and is currently Group Account Director. Ben has a strong customer service background, which is evident in his attention to detail to both clients and staff. He is a sports fanatic, a lifelong supporter of Liverpool and has a love of travelling.

Not a lot of people know that Ben has a bit of an obsession of power-walking (he struggles to walk from A to B at a “normal” pace), and to help feed that obsession, he is currently in training for both the Yorkshire & National 3 Peaks Challenges he has entered into this year!

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Lauralee Watson

Entertainment Director

Lauralee joins the Kru Talent team as Talent Director after a 10 year long career in Event Staffing. Prior to this she enjoyed a spell working with Voice Artists  and Extras for Commercials, Corporate & Music videos and idents, as well as working for a production agency sourcing models, photographers, make-up artists and hair stylist for a wide range of shoots. Lauralee is pleased to have come full circle and fulfil her passion of working with the most current and cutting edge talent and entertainers. Lauralee studied dance, drama and theatre studies but has always wanted to be able to sing.

Not a lot of people know that Lauralee once managed a Swedish Death Metal band who headlined at the Inferno Metal Festival in Norway!

Lauralee Watson's Linkedin Profile

Kate Eatenton

Financial Controller

Kate joined Kru Live in 2010 as part of event team and was a key figure in the management of our World Cup Campaign liaising between the agency and client teams. She then moved into account management and at one stage managed our largest global campaign to date overseeing staffing provision in 14 countries simultaneously. Now looking after the payroll and finance process for both Kru Live and Kru Talent, Kate is responsible for making sure everyone gets paid on time! A fitness freak, devoted Mum and party animal!

Not a lot of people know that Kate was once a croupier for London clubs, so can calculate in milliseconds!

Ella Newton

Client Services Director

Ella joins Kru Live officially in January 2017. She’s no stranger to the agency, having started her career with Kru Live as a brand ambassador and staff booker supporting events for agencies including Jack Morton and McCann World Group. She has hands on experience as an accomplished Event Manager for experiential activations for the likes of MINI, Lastminute.com and Nivea, to name a few. After leaving University with a 2:1 degree in Law, Ella was an Account Manager at an event agency for several years cultivating client relationships and delivering creative solutions for blue chip clients. She’s passionate about Kru’s service offering and excited to drive forward the agency’s future growth. In her spare time, you’ll find her cooking up a feast for friends, walking her dog or planning her next road trip.

Not a lot of people know that Ella is a petrol-head and has recently started her very own automotive blog!

Ella Newton's Linkedin Profile

Sophie Hatton

Corporate Bookings Manager

Sophie joined the Kru Talent International Team in November 2015. She has 3 years’ worth of Staffing and Account management experience previously working for fast paced events and promotional agencies. Originally from an entertainments background herself, she is passionate and knowledgeable within the Arts Industry and regularly keeps herself up to date with up and coming speakers, celebrities and presenters! She is extremely happy to be part of the Kru Talent team!

Not a lot of people know  she once did a 6 week theatre tour around America and Canada performing in a modernised version of Shakespeare’s well known ‘ The Comedy of errors’!

Sophie Hatton's Linkedin Profile

Anna-Marie Trzebinski

Entertainment Manager

Anna-Marie is delighted to be part of the Kru Talent team joining as Entertainment Manager after 6 years in the world of events working in-house for corporations, as well as agency side and across the charity sector. Having trained from a young age as a dancer, and in later years in the art of fire and stilts, Anna-Marie has also had 12 years performing professionally at corporate functions and festivals including Glastonbury and Bestival. In 2009 Anna-Marie graduated from The University of Brighton in Printed Fashion Textile Design with Business Studies and has since completed some amazing contracts working with some of the industry’s best. Having always had a keen eye for design this led to a freelance career in fashion styling and creative production, winning Fashion’s Finest Stylist of the Year Award in 2013. Anna-Marie loves bringing the new and bold to any aspect of her entertainment and events, with keen attention to detail and an excitement to see the polished result of her work.

Not a lot of people know Anna-Marie was an Extra in Bad Girls.

Hettie Tetteh

Entertainment Manager

Hettie Tetteh joined Kru Talent in November 2013 following a 2 year role within a fast paced event company. She has a strong background organising staff and logistics for large scale events including managing over 1000 people for the 2012 London Olympics. Previous to this, Hettie was involved in casting for film productions, both whilst studying Content Creation of Broadcasting at Ravensbourne University, and in her first role within a well-known casting agency. This has enabled Hettie to have a fine eye when spotting new talent and given her a passion to regimentally watch TV shows like Xfactor, BGT and The Voice. If she misses one, it’s definitely sky plussed to devour on a Sunday afternoon with a large portion of Jammie Dodgers!

Not a lot of people know that Hettie sang in St. Paul’s Cathedral with a show choir at the tender age of 10. She is also highly addicted to chilli!

Hettie Tetteh's Linkedin Profile

Kelly Armstrong

Account Manager

Kelly used to manage large scale events for a private country club in Devon (where she’s from.) Prior to that she travelled Australia for 2 years! When not at Kru Live you will find Kelly re-exploring London, travelling or socialising with friends.

Not a lot of people know Kelly would give Mary Berry a run for her money in a bake off! She loves creating new and exciting sweets, which is great for us here in the office!

Kelly Armstrong's Linkedin Profile

Lucy Colgate

Account Manager

Lucy Colgate joined Kru Live in June 2013.  She has a strong background in booking large-scale events and has an eye for detail!  She has a wealth of industry knowledge and takes great pride in matching great members of staff to the right brand and event – she loves it when a good plan comes together! When she is not at Kru Live you will find Lucy with her lovely friends at a festival or eating a share-bag of Doritos (to herself).

Not a lot of people know that on her travels last year she climbed 1,237 steps to reach Tiger Temple in Thailand. She was so proud until she got overtaken by an 85 year old monk along the way!

Lucy Colgate's Linkedin Profile

Sarah Porter

Account Manager

Sarah has previously worked as a floor supervisor for House of Fraser where she developed an interest in staffing and learnt the importance of training. Last year Sarah worked as a marketing assistant for an overseas company during which studied to acquire her certificate from the Chartered Institute of Marketing. Since joining Kru Live as a Staff Booker, Sarah has worked her way up the ranks to Account Manager.

Not a lot of people know that Sarah has a serious love for food and on her travels has tried unusual things such as Barnacles, Shark and Crocodile.

Sarah Porter's Linkedin Profile

Kat Martin

Account Manager

Kat joined the team in 2015, having worked in the field for Kru Live since 2011! She has worked on a huge range of campaigns and has developed a great understanding of the industry and what it takes to be a fantastic brand ambassador. When not at Kru Live you will find Kat running, going to gigs or looking for a sunny beer garden.

Not a lot of people know that Kat once appeared in a promotional video as a child hand model. She was 22 at the time!

Kat Martin's Linkedin Profile

Andrea Theodosi

Account Executive

After graduating from the University of Birmingham with a BA (Hons) in Marketing & Event Management in 2015, Andrea completed an internship in PR & Events to gain some London based experience within the industry. She took an interest in designing various marketing material which allowed her to be creative in her spare time. Andrea joins as one of our newest team members and is looking forward to progressing her career within the Industry at Kru Live. When not at Kru HQ she enjoys travelling, exploring London, spending time with friends and eating (a lot).

Not a lot of people know Andrea is fluent in Greek, being able to both read and write in it!

Naomi Valley

Account Executive

After having just completed her BA (Hons) Event Management Degree at Leeds Beckett University, Naomi had previously worked for a year within the event branding industry and is now looking forward to progressing her career within the Industry at Kru Live. When not at KruHQ you will find Naomi attending all the big summer festivals with her friends!

Not a lot of people know Naomi has a big love for travelling to new and exciting places such as Thailand and watching reality TV.

Siobhan Ridguard

Account Executive

21Siobhan graduated from Houston Baptist University (Texas) in 2006 with a BA (Hons) in Mass Communication and Speech Communication, before joining KruLive as a brand ambassador in early 2013. After working in the field for such brands as Essence Makeup, Jack Morton Worldwide, Samsung, YouTube, she came on board as a staff booker in August. Away from Kru, Siobhan can be found compering/organising unsigned live music showcases, going to the leading fashion events in and around London or sipping on a nice glass of champagne.  

Not a lot of people know that Siobhan Won a BEFFTA (Black Entertainment Film Fashion Television And Arts Awards) award for model of the year in 2013.

Justine Cain

Head Booker

Justine joined KruLive in 2012 after working in the field for Campaigns such as Pure Gym, Ask 4, Intuit and the prestigious launch of the Samsung SIII during the 2012 Olympics. She then came on board as part of the booking team, excited by the challenges and satisfaction that this side of the job has to offer and getting to know more about the fantastic team that make KruLive such a success. When not at KruLive HQ she’ll be acting, out in the field, socialising or fuelling her unhealthy obsession for chips and cake.  

Not a lot of people know Justine is a skilled piano player.

Roxanne Engineer

Personal Assistant/Office Manager

Maia Reddy-Devlin

Entertainment Executive

Maia recently joined the Kru Talent team in 2016 after graduating from The Institute of Contemporary Music Performance with a BA (Hons) in Creative Musicianship. Having performed at many key events such as Miss Universe Croatia 2012 and various celebrity charity events abroad,  Maia brings her extensive knowledge of live music entertainment to the team. Always looking out for unique and fresh acts Maia frequents London’s entertainment hotspots on the weekends.

Not a lot of people know that Maia grew up on one of the Elaphiti Islands in Croatia and had to take a boat to school every day!

Alex Rowlands

Staff Booker

After spending eight months working in the Advertising Industry learning about the creative and strategic inception of campaigns, Alex then took on the sales and marketing efforts of a small software start-up, where he was able to put these skills into practical use alongside his studies. Alex is looking forward to developing his skills and experience further within the Events Industry at Kru HQ.

Not a lot of people know Whilst working in advertising Alex completed the industry triathlon, before concluding that triathlon’s are something “that other people do!”

Madeleine Tomlinson

Entertainment Assistant

Madeleine is the newest member of the KruTalent team, joining as Entertainment Assistant. After graduating from BIMM with a BA (Hons) in Professional Musicianship, Madeleine is looking forward to learning more about the world of entertainment and event management at KruTalent. She has a great passion for music and the arts, and regularly performs as lead vocalist with her band "The Penny Drops"

Not a lot of people know Maddy is a secret zombie film addict and through this, played a zombie role on a popular phone network’s television advert.