Walls Micro MicroSausages

The brand: A unilever brand, Walls micro sausages are the 24/7 60 second sausage. ‘When you're in a bit of a rush or you fancy a tasty snack without having to get the pots and pans out, our Micro Sausages are the perfect solution ready in just 1 minute.’
The assignment: This highly publicised product needed just the right team to help drive brand awareness and sales Nationwide, recruited for Closer To of Billington Cartmell.
The campaign: A two month campaign, blending a core management team, 8 regional brand ambassadors and a rigging team, we provided an experienced and highly cost effective solution that engaged the public. The skill sets required for the brand activation included experience in hot food preparation, cooking and serving.
The results: Targets were met by distributing over 90,000 samples across the country and achieving stock sell-outs in 90% of stores visited.