Vie Shot
The brand: Vie Shot is Knorr’s answer to the five a day requirement of fruit and vegetables. Counting as one portion, Vie Shots are handy pocket sized mini shots, squeezed full of fresh fruit and vegetables, that are an easy way to keep your diet full of nutrition.
The assignment: Launch the brand nationwide using multiple teams, on behalf of Closer To at Billington Cartmell.
The campaign: We provided team management, logistical planning, rigging and multiple team selection for this Nationwide launch. Each of 7 teams had branded vehicles and complex stand and visual display unit; setting up in dozens of strategically selected locations nationwide, sampling and creating brand awareness amongst consumers. Stock levels were carefully managed to ensure target sampling, as well as campaign duration was achieved. Continued 2 year campaign.
The results: 500,000 + Samples distributed, exceeding all targets whilst carefully managed stock levels meant that every selected location was covered.