Tia Maria

The brand: Tia Maria, the Jamaican coffee liqueur produced by industry giant Pernod Ricard in a joint promotional activity with the movie “The Holiday” starring Cameron Diaz.
The assignment: Supply and manage a team of 40 experienced male staff from Aberdeen to Plymouth for a Closer To, part of the Billington Cartmell Group.
The campaign: Trained nationwide staff greeted viewers to a private premier screening of Cameron Diaz's new film "The Holiday" and distributed Tia Maria samples in luxurious "goody-bags" following the film.
The results: Every location covered by this campaign achieved all distribution and visitor targets.