Peperami
The brand: Peperami, the phenomenally successful spicy salami from Unilever.
The assignment: Supply sampling staff, & costumed character and specialist branded vehicle for a campaign to boost the army of of loyal fans who go as mad for its great taste as Peperami’s crazy, award-winning ambassador ‘The Animal’! A campaign for Closer To part of the Billington Cartmell Group.
The campaign: Complete with a fully branded Chevy-Van "The Animal" visited premiership games across the country and at events including Maxpower. Creating a great atmosphere and boosting brand awareness the team also achieved coverage in both Maxpower and Nuts magazines!
The results: Our targeted and engaging campaign contributed to the 110 million sticks of Peperami that are eaten every year bringing in a total of 38 million pounds.