Lucozade Sport
The brand: Glaxosmithkline Beecham produce Lucozade Sport, the official drink of the FA and FA premier league and with partnerships with the top three premiership football clubs.
The assignment: Manage and implement a campaign that included providing a specialist event vehicle, enthusiastic staff and a top football freestyler for Closer To part of Billington Cartmell.
The campaign: In line with the seasons kick-off we helped Lucozade increase brand awareness across Premiership football supporters at stadiums Nationwide. Our teams of enthusiastic staff along with the country's best football "free-stylers" and an exciting branded limousine created huge attention outside the grounds whilst distributing over 100,000 branded fixtures lists.
The results: Dramatically increased brand awareness, reinforcing brand messages to target market with an average 20% uplift in regional sales.