Lonely Planet
The brand: Lonely planet
The assignment: A London-based experiential brand awareness campaign and the promotional launch of Lonely Planet City guides.
The campaign: Kru Live selected, uniformed and managed a team of brand ambassadors to hit the streets of London and distribute branded oyster card wallets. The wallets contained sample city guides that the ambassadors demonstrated to commuters whilst informing them of other guides in the series.
The results: The team achieved all targets set, distributing 30,000 wallets and sample guides over a five day period.
Testimonial: Thanks for your hard work making the arrangements to get this done on time, and for getting such a good team for us.
-Helen Hewitt, Consumer Marketing Manager, Lonely Planet.