La Fitness

The brand: LA Fitness is arguably the UK’s fastest growing and most prominent chain of health and fitness clubs.
The assignment: Covering the UK and Ireland increasing brand awareness, and membership trials.
The campaign: On a daily basis for over 18 months a team of over 200 staff delivered key brand messages as well as capturing target numbers of leads for new business generation. Our lively brand ambassadors covered all of the group’s 86 gyms including those in Ireland.
The results: Kru Live's new business generation has been integral in rapid growth of LA Fitness which at the last count had 86 health clubs serving 200,000 members, increase memberships at many clubs beyond the target of 20%.
Testimonial: "Looking after our nationwide promotional activity is a difficult job, Kru Live have provided the best service to date by far" Kevin Connor- Marketing Manager LA HQ.