Jack Morton Worldwide Experiential Campaign
THE CAMPAIGN: An exciting campaign for Jack Morton to provide staff for a nationwide sampling and promotional campaign. Highlighting the breadth of our staffing capabilities Kru Live sourced an Australian-accented event manager who had travelled to every major wine region, had an intimate knowledge of wines and experience Event Managing over 5 campaigns.
THE ASSIGNMENT: Appointed by Jack Morton Worldwide to provide Nationwide Roadshow teams for a 2008 Summer Campaign, sampling in over 25 major areas in the UK over a 10 week period. Faced with very tight stock management quotas and delivery times Kru Live handled the management and logistics without issue for the entire campaign. Providing
staff with flair and knowledge of wines who worked hard for 12 hr days, smiling throughout, then provided daily qualitative, quantitative reports and anecdotal feedback.
TESTIMONIAL: “Brilliant…certainly gone above and beyond the call of duty - v. impressive indeed”
Amanda Vine - Account Director -Jack Morton