Hijack Promotions
The brand: Konami Games the world renowned games manufacturer relaunches GTi Racer the iconic racing game.
The assignment: Provide event management, promotional staffing and models for the Christmas press launch of GTi racer. The team was responsible for the smooth running of the day, ensuring the press requirements and clients' demands were met throughout, whilst taking in part in fun photo shoots.
The campaign: To run an exciting Go Karting race day that included console gaming sessions to battle it out on the new game whilst off the track. The results: A great day and some excellent photos contributed to a successful launch with a lot of happy journalists and press coverage resulting in an immediate 20,000 downloads.
Testimonial: “Both Jo and Cassie particularly were excellent, exactly what we wanted for the day and did everything asked of them and more. Everyone was really pleased and they were a credit to you and the company”.
Steve Key, Account Director, Hijack Promotions.