Dove
The brand: Dove is the UK’s top cleansing product with an amazing 39% of the population having brought a Dove product in 2007 a consumer base undoubtably fuelled by this campaign.
The assignment: To provide and train experienced staff that would assist Unilever in Dove's ground breaking and hugely popular 2005 “Campaign for real beauty”, recruited for Closer To at Billington Cartmell
The campaign: Kru Live managed the logistics and staffing of a nationwide field promotions team that promoted Dove’s range and engaged consumers via a live voting system at various shopping centers and stores around the country. The campaign also collected over 25,000 photos that would go on to become part of the Nationwide campaign for Real Beauty’s bill board campaign.
The results: A hugely successful campaign collecting over 25,000 photos, distributing over 200,000 samples and 50,000 data entries.