Boot B

The brand: Bootb.com 'The pitching engine that brings brands and creatives together' This is an innovative new web-based service launched to open the advertising market place to agencies and individuals alike.
The assignment: Kru Live were selected as staffing partner by Pleon, the agency coordinating the worldwide launch of BootB, to carry out the Guerrilla-based UK launch.
The campaign: A team of nearly 50 staff were used to 'hit' every major agency including Saatchi and Saatchi, McCann Erikson and Publicis on a single day to introduce BootB to the UK. Coordinated for a simultaneous worldwide launch, planning, management and perfect staff selection were essential to insure the smooth running of this activity.
The results: Whilst some teams gained entrance to the agencies and held-an audience with their entire staff (!) others had most floors looking from the windows to see what they were missing! In all a sign-up rate of 3 new users per minute meant the launch was a wholesale success.
Testimonial: "We came to KruLive with a precise and difficult brief: we wanted to engage with a hard-to-reach and highly sceptical audience in a genuinely unconventional way. The guys in central office were extremely professional, and the representatives delivered just what we asked them to in some pretty tough conditions: they were very bubbly and professional - just the sort of folks you'd want representing your consumer brand. Thanks very much for all your hard work." -Mark Pinnes, Pleon.