Allied London & Spinningfields Manchester
The brand: Europe’s new premium financial services destination.
The assignment: To train and manage throughout 2008 and 2009 an experienced team of riders to operate ten environmentally friendly Velotaxis to advertise Spinning Fields and their clients. Daily Event Management and a promotional / datacapture team were also part of the ongoing activity.
The campaign: An ongoing campaign sees skilled velo taxi riders operating a free taxi service and information resource to the bustling flow of traffic to and from Spinningfields.
The results: 70% increase in footfall to the commercial pedestrian area of Spinningfields district.
Testimonial: "We really enjoy working with Kru Live and are extremely satisfied with the calibre of their staff and attentive account handling." Fran Goddard. Spinningfields Management Company.