make mine Milk

Campaign for Kindred 

This activity required us to provide a core field management team and provide 15 experienced fun and outgoing staff based locally to Weston Super Mare that were familiar to us. The brand were sponsors of the event and wanted an interesting and unusual activity that would involve fans, drive traffic to the Facebook page and raise awareness of the campaign. The activity used the ‘celebrity’ element of the campaign and invited fans to have a milk moustache painted on their faces and have their photo taken in a photo booth. The photo would then be screened on a giant screen within seconds and then be uploaded on location to the Facebook page minutes later for fans to tag themselves. The idea was for the young fans to experience being a ‘celebrity’ for five minutes on the big screen, which linked strategically with the above the line campaign. The activity was truly ‘live’ in every sense with a buzz generated online whilst fans were still at the event! 

Our agency team closely liaised with Kindred on all elements of the campaign. The stand build, the technology to upload the picture to face book and of course the team itself. We created and delivered it in it’s entirety within three weeks. There was also a complete change in requirement 10 days from the event demonstrating our ability to be responsible, flexible and react to last minute requests. 
We achieved 100% attendance with all staff arriving on time and demonstrated the in depth knowledge and specialist skills of our staff providing actors, photographers, models, costume characters, staff with specialist knowledge of IT, drivers and riggers and face painters

Results:
We smashed every KPI and expectation of the client; the team’s target was 200 uploads to Facebook on site they achieved 821. 
Over 10,000 ‘milk’ tashes we painted on fans. That’s over 20% of fans who actually took part! 

“Kru answered our difficult and often changing brief to deliver a great team that positioned the campaign perfectly with our target audience. The fact they delivered it in less than three weeks and dealt with a significant change in direction 10 days from the event is testament to their flexible and professional approach. The event itself was a huge success and the online feedback from the T4 crowd was overwhelmingly positive. Kru managed to smash a number of tough KPIs and this will certainly not be the last time Kindred ask Kru to work with them for an event.”

Chris Linsell, Associate Director, Kindred