HYUNDAI WORLD CUP

Nationwide Dealership Tour 2010

http://www.youtube.com/watch?v=_YMynSSJ9zY

This campaign for Jack Morton Worldwide, arguably one of the largest and farthest reaching of 2010, was incredibly exciting to be a part of and achieved fantastic results and client feedback. The work carried out and relationship built has led to us being appointed as UK staffing agency and partner to source other agency partners in 14 countries for a worldwide campaign commencing in September. 
We prepared 28 teams of male / female pairs (all of whom required a driving licence to drive a branded Hyundai vehicle) as well as regional managers and local staff in a very short notice period of 3 weeks (nearly 80 staff in total). All staff needed to be between 25 and 35, have a knowledge of football (one of each pair having excellent technical football skills), have experience working on a nationwide tour, available for a briefing day on a single, specific date as well as for every date of the three week campaign; so an in depth knowledge of the database by the agency team was essential. 

We were able to attend the client briefing with a full compliment of staff as well as providing three reserves as a fail safe; as these were also in attendance on the day we had a reserve team available for the campaign should they be required. They weren’t. As well as every member of staff arriving early or on time for the briefing we achieved 100% attendance throughout the campaign -an attendance record to be admired. 

We were also commended by our staff for our approach to expenses. We provided initial campaign floats to drivers and worked extremely hard to collate expenses on a weekly basis to maintain a happy and ‘fluid’ team in the field! Many said it was the first campaign they had worked on where they didn’t have to pay all of their expenses themselves and wait weeks or months to reclaim them. We believe we have set a precedent in this area and believe it is essential to maintain a team focused on the task at hand.

JMW indicated these results and the overwhelming response was that of success.

6000 + charitable football exchanges 
6 Pairs of World Cup tickets won 
5000 + Consumer Data Cards completed 
Total Word of Mouth interactions estimated at 138,000 + 

http://www.youtube.com/watch?v=_YMynSSJ9zY

The staffing of the Dealer Tour, Goodwill Ball Activities and Fan Parks for Hyundai’s World Cup 2010 Activation is great testament to Kru Live’s capabilities, professionalism and integrated workings with an agency.
A great core team to work with, we were confident in Kru Live’s attention to detail and commitment to quality throughout the three month activation that covered 150 UK-wide locations; not to mention their ability to respond and react to the last minute logistical changes and requests that such a large-scale campaign entails.
Their staffing selection was spot on – over 60 high quality brand ambassadors and team leaders from a broad geographical spread, with the right personalities, abilities and skills, guaranteeing on-brand consumer perception at every touchpoint.
Looking forward to working together again soon! 
Oliver Pitcher, Experience Designer, Jack Morton Worldwide